Transactional Bulk SMS also called as SMS (Short Messaging Service) which has the additional features like Identity on who is Sending (Six Character SENDER ID), 24x7x365 Days of Delivery. Most advantages of Transactional SMS is, it can deliver on DND & Non-DND Numbers both.
There may be the delay or ban on Promotional Bulk SMS but never be delay or ban on Transactional Bulk SMS because it´s playing crucial role on 90% of Indian Business.
Even forget or testing purpose also you can send any promotional sms on Transactional Route it becomes legal complaint as per Govt. Rule (TRAI).
ADVANTAGES OF TRANSACTIONAL SMS
There are certain advantages and unique features on Transactional SMS which is not available on Promotional Bulk SMS.
- Six Character Sender Id. i.e.) LM- ADITYA, MD-ICICIB, DD-HDFCBA, etc
- The message can deliver on DND & Non-DND both the numbers across India.
- The SMS can be sent 24 x 7 x 365 days.
- The message gets delivered instantly in microseconds without any delay.
PROCEDURE FOR TRANSACTIONAL BULK SMS
The customer has to sign the agreement stating that this Transactional Bulk SMS Service can be ONLY used to send the communication to their customer and NOT for any promotional activity.
Any customer who is availing for this Transactional Bulk SMS they have to authenticate their messages with us before sending the message on this Transactional Route that the messages are nature of transaction and it doesn?t contain any Promotional Content or Keywords or etc.. This process is called as Template Approvals.
The customer has to share with us one sample registration copy like their customers are subscribing with them to avail this service.
SPAM MESSAGES ON TRANSACTIONAL BULK SMS
Without getting any prior template or sender id approval, if there is any message send via Transcational Route the credit will get deducted and the message will struck in outbox itself. Though it can be the valid transactional message if there is any template or sender id is NOT approved it becomes spam message.
DIFFERENCE BETWEEN PROMOTIONAL AND TRANSACTIONAL BULK SMS
Promotional Bulk SMS
- Promotional Bulk SMS can be ONLY sent on NON-DND Numbers
- DND Numbers list can be extracted and will not be charged
- The service is applicable 9AM to 9PM.
- It works with 6 digits Numeric Sender ID. Example LM-654785
- Live Real-time Delivery within 0 to 45Mnits
Transactional Bulk SMS
- Message gets delivered to DND & Non-DND Numbers both
- The service is applicable 24x7x365 days
- Six Character Sender ID Example LM-ADITYA
- It works on template basis. The templates with 70% of Static Content and 30% Variables